Personal Branding: its role in any Company's image

The mid-career lady turned, looked at me wide-eyed and asked "WHO is this fellow?  Is he really their employee or senior officer?"  Ouch & SO UGLY!!!

You know, I really love the part of what I do where I groom ppl who are new in their positions, because of the joy it brings when they become successful from applying their new knowledge.  So, I had partnered with a newbie to show her the ropes.  We had paid to attend a formal training session and while the substance was excellent, the delivery was quite remarkably shocking!

The trainer knew the subject matter well but was sooooooo unprofessional in his awkward attempts to bond with the participatns - using foul language, crude phrases, boasting, talking down etc. to project himself as a 'regular' guy.  Sadly, he forgot his role and context.  Yes, I've seen this before:  there was this other trainer who insisted that her classes call her 'sister', and had to endure her singing to them as well. SIGH.  Neither of hese trainers put their professions first and (knowingly or not) were plain ego-tripping. :(.  Both had been hired by very prominent companies to groom their ppl and OMG! had become confused about their WHY and HOW.

Hmmmmm.  Guess what folks?  That is one of many key differences between subject matter experts and Certified Professional Trainers (CPT's). CPT's know that our roles are to be warm, friendly, and nurturing, but never personal.  No inappropriate words, gestures, or behaviors represent any company to its best advantage.

A company's points of engagement with customers is critical to how that company is perceived.  Sales may still take place,, but profitability becomes compromised when representatives are unable to see themselves as projecting a brand.  This is true (and even more critical) for sole proprietors who have a Brand Essence to capitalize on.

Here's where personal branding becomes an essential part of sustainable profitability - it is even more reliable than an image or credentials.  Personal branding is about what ppl experience over time and includes a multitude of areas.  It is a very satisfying area for me to coach ppl in and be a witness to the transformation they achieve for themselves!

Do you know someone who'd benefit from coaching in personal branding to achieve their business goals?  Please have them call me at +603-21697704 or email evelyn@atheneumgroup.net.

BRING ME THE BRAND & I'LL INCREASE ITS PROFITS!