Brand Credibility meets Delusion :(

The report sheet shouted at me and my heart froze in disbelief! This was like the Emperor strutting around to show off his 'regal' attire while onlookers could see that he had no covering at all! Stark naked!!!

What am I on about, you ask?

You see, there was this seasoned Group Leader who presented an image of being experienced and accomplished, and there was no reason to doubt his credentials.  But lo and behold: it was a time of corporate disclosure and everyone's track record was being shared while doing a whole group assessment.  And, his statistics showed that he was consistently doing worse than anyone else, would you believe?  So much for his having years of experience and panache eh?  His credibility of ably promoting the Brand was now damaged for lack of concrete evidence although we had previously given him the benefit of the doubt.

You know what the most horrifying thing is though?  This state of delusional grandeur could hit any one of us! Yes, it could, if we start believing our own fanfares without being willing to be vulnerable to our peers.  They are the ones who promote the same Brand (perhaps differently) and understand its attributes and customers well enough to provide informed feedback.  Hmmmmmm - all well and good if we are willing to hear them out, and allow ourselves to be critiqued in order to excel.

But HOW can we get such feedback while protecting our egos and saving our reputations too?  The key really is firstly to admit to ourselves that no matter how good we are, market environments are dynamic and what works in one place or time may not work in another - no blame necessary.  Second step is to genuinely encourage credible people to give their opinions, and thirdly to get another set of people to evaluate those opinions. Voila!  Peeps, when it comes to our own performance, we are not the best judge of it because our emotions are too involved. Seriously!

It's not difficult to set up a feedback system (formal or informal) that will enable you to stay popular with your customer - I'd be glad to provide an objective view.  Just call me at +603-21697704 or email evelyn@atheneumgroup.net and we'll get started.

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!