Sunday, December 11, 2011

Corporate gifts tell tales, you know!

Sure, it is pleasant to recieve gifts of appreciation after delivering a talk, isn't it?  And often, the gifts represent the attributes of the brand of the host, to promote them. BUT that covers only the 'gift' part, NOT necessarily the 'appreciation'!

Compare these gift sets I received after mini-workshops:  one comprised beautifully crafted writing implements and other items which any gender could use with pride; the other contained an oversized mens T-shirt with metal tools.  Isn't it SO obvious that one institution was customer-centric while the other was self-centric?  And you know what? That came through in post-workshop encounters too!  One came back with expressions of warmth while the other - would you believe - wrote to ask for commercial information free-of-charge?

In a global market environment where forging relationships and leveraging well can make or break businesses, how we interact with others has a HUGE impact on our futures.  Is your business sending out invitational vibes, or unconsciously restricting your customer base, even with a nich market segment?   I'd be happy for us to chat and give you an assessement of how your brand (personal and company) is perceived in the market, and suggest ways to send stronger messages which build your brand.

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!