Are you worried about copy cats who might steal your customers? DON'T! That is what Branding saves you from - ideas are worth nothing; their value lies in how they are executed. Branding is about your uniqueness and here are 3 tried-and-tested ideas for how to maintain your brand:
1 Use social media as much as you can to share about your business. A page on Facebook is a great way to attract and engage follower, but retaining them will take some commitment of your time. It is well worth investing your time on this as you can get good feedback as well as loyal customers, without spending any cash.
2 Keep your followers engaged in your journey, by sharing photos and video clips about what you are doing. Your mobile phone is your friendly reporting tool and the more interesting your shots are, the more followers your brand will gain.
3 Offer good ideas and advice when you can and soon you'll be attracting attention from those who want to learn from YOUR experiences, which no copy cat can speak credibly about. Your journey is your own and that is its value.
Take the music industry as an example. Notice how great guitarists sustain their brand whether they go solo or join other groups? And it doesn't apply to creative industries only - even managers have their own brand which attracts staff to follow them where ever they go! Think about Apple - it showed us that when its Essence was lost, it plunged in value and approached bankruptcy until its Founder returned and revived it with his vision.
Yes, Branding is about the users' experience of the essence on which your products and services are based. Would you like some help in clarifying the essence of your brand? Call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
