Square pegs in round holes

Oooooo the platters of food were simply yummy! A group of us (who said we weren't hungry, LOL!) had descended on the restaurant and decided to share a few delectable dishes among us so that we wouldn't eat too much - yeah right!


Well anyway, yes, the food and thirst quenchers were so good that we promised ourselves to visit again in the not-too-distant future. Then, it was time for 'afters' and coffee became a topic of conversation.

"You should taste the special coffee at my chain" new friend said, and went on to describe it quite evocatively. She works at a chain owned by someone who prides himself in knowing what the best is, and to having it served at his up-market outlets too. BUT one of his outlets was not doing well, and they were in the expensive process of re-locating it. WHAT had gone wrong??????

The food was good, the drinks were good, the service was good, the furnishings were classy - and, all the other outlets were doing well, soooooooo? Well, it so happened that when the market planning was being done they had over-estimated the tastes of those who patronized that particular mall, and so the volume of sales was less than desirable. The situation had more to do with a poor cultural fit than with anything else, and that had resulted in heavy $ losses.

Has that ever happened to you? Ever felt like a square peg in a round hole? When you realize that your environment and you are incompatible, don't blame yourself if you have tried to make the adjustments and it has not worked out. Just move on, because the core values of your products and services won't be well received. At the personal level, you may be misunderstood, no matter how hard you try. At the retail level, the volume of sales probably won't justify the overheads. Hanging in there heroically might cause heartache in addition to $ losses :(

If you are experiencing losses and aren't sure why, do call me at 6-03-21697704 and we can go over the manyfacets of marketing and sales that affect your type of business.

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!