Saturday, April 30, 2011

PAMPERED PARKING

OMG!!! What am I going to do??????? Dash it!

A sign saying 'Parking full' is disastrous when going to meet a client, but then again it's become increasingly common :(.  So, I've taken to calling ahead to ask for advice on where to park.

Aha, guess what!  There's a new take on this town when someone says "just follow xxxxx then go yyyy and you'll come to spaces reserved especially for you" WOWEE!!! That makes it really easy to do business with such clients and creates positive branding for them too, doesn't it?

How often are we cheated of a customer just because of circumstantial hurdles and barriers between them and us? Sob, sob - we may not even know.  Sigh. Is there a way forward?

Well it is really a lot of fun to work out the process of doing business with someone, then coming up with ways of making it easier!  All it takes is a bit of brainstorming, lots of paper, a good dose of chuckles, some honest analysis and feedback and voila!  You too can build your brand by making it easier for customers to do business with you.  Nice way to reduce the competition, eh?

I'd be glad to help you chart it out, and to make innovative suggestions you can use too!  You know what to do - just call me on 603-21697704

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!

No comments:

Post a Comment