"Hello Evelyn! This is SS from XBank!" I was still at the baggage carousel at the airport and had barely switched my cellphone on when the call came through, and I froze. What on earth!!!
"No, I can't come in by that time - I have only just landed, my luggage hasn't cleared yet, and it would take me a couple of hours! What do you mean there isn't enough $ to cover my cheque - I made a deposit before I left, and it showed up online too. Something is very wrong!"
"Let me check ............... you deposited into another account. What I can do for you is to transfer funds from that account so that the cheque can be cleared, and you can come in later to sign the order ok?" PHEW! What a saviour!
Now, how's THAT for good service? You know, everytime I go there the staff are always so personalized in their servic that I would not want to use another branch. If I re-located, I'd probably still drive over there, because building good relationsships is time-consuming and who'd want to start all over again anyway?
Having great service touch points not only brings in repeat business, but I would happily recommend new account holders to this branch too - they would take good care of them.
When customers find your service irresistable, you are well on your way to increasing your profits!! I'd love to help you to chart your service touch points to identify which ones you can infuse with a WOW factor! Just call me at 6-03-21697704?
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
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