It was a light-hearted and hilarious but strictly business session with everyone enjoying being educated about the more personal facts of life. Yeah, yeah, libido was on the list too of course :).
The burly, macho, VIP corporate men were politely challenging the petite, feminine representative of a health and beauty company, but were clearly not taking her very seriously! BUT the feisty woman from the public-listed company returned their questions with a volley of facts and evidence that knocked them into respectful acceptance.
"Why should we believe your claims?" "But there are other products which say the same thing!" "How do we know that these results can really be achieved?" These were some of the questions she faced. Familiar? You know what? ANY respectable business person ought to be able to defend their products and services in ways that earn respectful acceptance shouldn't they. Sure, you may not get an immediate sale for a variety of reasons, but you surely are earning their willingness to recommend what you are promoting, and with pride too!
As with personal leadership, respect gains an audience which then leads to customers who will recommend other customers to you. Branding stands apart from the types of selling that are quick-fixes.
What are some areas for you to highlight? Track records, innovations, awards, research, testimonials, profitability, etc AND also e prepared to defend how negative aspects are handled - projecting a bed of roses without the thorns raises more suspicion than confidence among discerning customers. Which assets will help you to be planted firmly in the minds of potential customers?
I'd be absolutely delighted to help you with promoting your competitve advantages and watch you build customer retention and loyalty! Call me at 6-03-21697704?
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
No comments:
Post a Comment