3 Tales of non-payments

1 "Aaargh! WHY did they tell me the cheque was ready when it wasn't!!! The business owner was not pleased about having her lunch meeting shortened in vain and her time wasted in going after a payment that she was unable to collect. Yes, the conversations among us then revolved around various ways and means used to collect payments from clients who delayed them, simply because they wanted to buy time. Not pleasant :(

2 "Hey I have a proposal for you! If you give us a 10% discount we'll pay you this week" "WHAT! but you had already signed a contract for the full amount and we've done the work you asked for!" Aha! Now this particular client was actually trying to wrangle a reduction AFTER getting what they wanted. Cheeky!

In both cases the suppliers were simply not going to do business with those companies again, AND they spread the news among their circles too. That's baaaaad publicity and shakes the consumer's confidence in the reliability of the brand's name, and so inviting their competitirs to enter their markets and steal a piece of the pie. Hmmmmmmm

3 "I'm really sorry we can't pay for the extras even though we know that it was an emergency. We got approval from the Committee for your original quote and can't change that now." "Well we can't deliver the rest if our payments are not covered" "We really value our relationship over the years and want to continue doing business with you, so please just tell us how we can make it worth your while, separately from this contract?"

Wow! Now this shows appreciation for the Brand's services doesn't it? And the compensations that were arranged were high-value meetings with new clients accompanied by glowing testimonials. The promise of a higher worth than was sacrificed loomed ........ hehehe. How about that for Brand Value eh?

Are YOU offering something your customers are willing to stay with you for? That's what Brand Building is about - customer loyalty and their bringing new customers to you too! Nice eh? Want some ideas on how to keep your customers in and your competitors out? Call me at 6-03-21697704 and we'll start work on that.

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!