WOWEE! The price of gold and silver has leapt by leaps and bounds in just a decade! And naturally ppl want to know more - especially as inflation creeps up and financial systems lose their lustre. My associates certainly wanted information on how, where, pay-offs, assurances etc. and invited a some reps to make presentations.
The facts they presented were fascinating and backed by search engines (yeah, grin). And they brought gleaming samples that attractively winked wickedly too! Quite tempting. But, but, ................... questions remained. What brought those on? Quite simply, it had to do with facets of their presentations:
One came dressed shoddily (representing precious metals?) and seemed put off by the incisive questions, another represented a well known company but lacked confidence about the products, and yet another had no business card, office or company bank account!!!!!!!
Ahem! What can I say? Did they really expect investors to part with large sums without presenting some credentials and projecting credibility? The answer would seem to be obvious yet there are some who just haven't yet made the connection. Serious customers want to know what checks and balances they can rely on to protect their investments, and personal guarantees alone simply aren't enough. Almost anything can be faked after all -even gold, its been found!
Do you know someone who has a great product or service, but would make more sales if they took a bit of time to cultivate their personal brand image to reflect the essence of their Brand? I'd be delighted to help them to become more profitable in shorter durations. Just have them call me at 603-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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