"I have tried EVERYTHING you know, but they just won't deal with me!" Sigh. Several colleagues had reached out to introduce this foreigners' products among their connections, because they were high quality and profitable, but to no avail.
Yes indeedy, there are times when the product may be excellent and there is a market demand, but consumers want to buy from people whom they have a previous affinity with. Brand association / prejudice / protectionism etc., etc., Call it what you will but its right there, staring at you in the face!
It's like the tale of the Jaffa oranges (text book case from Marketing classes yonks ago) and how they got into some markets. The buyers had no problem with their quality or price, but wanted nothing to do with the label. So, the importers sold to an acceptable label that promptly placed theirs over 'Jaffa' and voila! instant sales! hehehe. Aren't people so easy to please when you know how? And if you're willing to re-brand?
Back to my foreign friend: He did something similar and tied up with an 'acceptable' marketing channel which fronted his goods for him. Last I heard, he was getting buyers! woo hoo!
Know someone with a good product but is struggling with market-entry? It could be the channels, or pricing strategies or even the timing. If they would like an analysis, just say to call me at 603-21697704 or email evelyn@atheneumgroup.net and we'll get it sorted. :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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