Hmmmm. Kinda empty. Business was slow because of the holidays. The owner of the hair salon plonked himself down in the chair next to me to chat - he'd just taken the place over and had become its sole owner instead of a partner and came more often now, intent on boosting his business.
The tv show? At Owner's greeting I recoiled at the memory of poor support from a penny-pinching producer which had me doing my own hair - without any tools! Aaargh! You know what? After that particular shoot I decided I was going to have to budget for my own assistant in future. Sigh :(
On Owner's mind were ideas for re-vamping the salon and we chatted about how to effect visual changes inexpensively. The staff and he are service-oriented so I'm a regular there - they are lovely and always warm and friendly. Nice! All that was needed was some visual branding and pricing strategies to attract new customers to his salon. Boy were we having fun tossing ideas around!
Then BINGO! We hit on Product Placement ie using his salon's services and crediting them, on my next series. Less expense, improved Brand Reach for him, and an on-site hairdresser for me. Cool!!!
What about YOU? Whom do you know who can showcase your business in win-win ways? By arranging to cover costs in exchange for services, you could save yourself some $ expenditure while earning a very credible advertising channel. Want ideas for how this can apply to your business? Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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