Remember seeing a line of red cups embellished with the words 'Coca Cola' on the judges table in a popular series? They caught your eye EVERY week didn't they? What about that jar of Nescafe displayed during a movie? Or those oo la la gowns at red carpet events shouting out the names of their designers? Woo hoo! Those brands surely made their mark to millions of viewers in just a short time!!!! Can you imagine what that kind of exposure is worth in advertising $?
Yes, this is a great method for getting the attention of consumer without making an obvious sales pitch. And it really has WOW appeal to audiences too as the benefits are instantly obvious. You know what? It can be done with a host of other items with just a dash of creativity.
Recently I planned an event for a restaurant that's launching it's 'eat well' menu - a marketing plan to launch a new product (technically). It featured very special goodies for customers, in line with the theme, like chocolates with health-giving properties in their novel centres, and the sponsorship of a global leader in health supplements to give customers a certified reading of some areas of their health. So, not only does the restaurant get advertisements, but so do the other participating companies get shout-outs as well, and everybody profits!!! Cool huh?
Yes this way of co-branding really does add exposure to your products and services and can be used in many ways. Want some ideas or even a platform? Call me at 03-21697704 and get what you need.
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
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