Yes, that's precisely what I thought, looking at the 2 presentations of pale food. True, they were packed with nutrients, but OMG they looked quite tasteless and off-putting. Bleah! God gave us taste-buds for a reason, don't you think? I do!
(You know what? This bleah encounter reminded me of a party reportedly thrown by the famous Alfred Hitchcock - Director of award-winning suspense movies like 'Psycho'. He was well-known for his parties and to be invited was an honor! Mr. Hitchcock also had a good sense of mischief though ;-). And this time, the invitations were for an -ahem - 'blue' party. Guests turned up with curious anticipation and sat down to dinner. The stream of courses tasted sublime - his chef was the best - that is, after you'd ventured to taste them. You see, the joke he played was to order ALL the food to be dyed blue before being served, and delicious though they were, they were simply ghastly to behold! Wicked sense of humour, eh?)
Tell you what, the women making the presentations (about how to choose well, eat more and lose weight - its working for me, btw) were well-groomed, smiley, informative, BUT were loud and disrespectful to their audience. Add that to the bleah food and quite honestly, if not for respecting my host I would have walked out. Yes I would. They didn't mean it that way, but the experience was a turn-off.
The food would have been attractive without compromising the message if it comprised a variety of colorful vegetables, and the presenters could have taken a moment to assess the levels of the audience instead of talking down to us.
Hmmmmm. Guess what, folks? WE just might be doing the same - our products and services may excel, but we might unknowingly be sabotaging our pitch by the way we package and/or present them. This is where engaging 'mystery shoppers' helps us to sustain and even enhance the delivery of our brands by providing us with candid feedback.
Brand Audits can be simple and affordable and very valuable for retaining customers. Want some feedback about entry-level Brand Audits? I'd be glad to chat - just call 6-03-21697704 and we'll get started.
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
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