Is Brand Experience over-rated? under-rated? irrelevant?

Her face was wide-eyed with anxiety - her eyelashes spread out like spiders' legs across her pale skin. "Where did you put your mother?" she almost demanded to know!

It's strange yet huggy how families pull together in hospital wards isn't it? Ms. Anxious had overheard the conversation between Datin and me about caring for the infirm - her husband is admitted regularly for a weak heart (my dad had that problem too) and the family had a routine set-up now now. You do, but your heart still pounds you know. By contrast, Ms. Anxious' mother had been a hale and hearty, spry, independant octagenarian who was rudely felled by a stroke, unnannounced, and the family were quite shocked and at a loss to know how to care for her in the best way. So our conversation about caring for the inform was of great interest to her and her siblings.

The nursing Home my not-so-mobile mother is in has been wonderful for her and me - she feels comfortable and pampered, and I am at peace knowing that she is attended to very well, at staffing level that aren't possible in my home. Numerous Homes are clean and efficient, but the difference is that the staff in this one are loving and jovial, cracking jokes, singing, dancing, teasing and cajoling. Their attitude is such a tonic for those under their care! (One of them who migrated still keeps in touch, sending us her updates - such genuine warmth.) Someone else wo had been referred through our experience was delighted at how her mother had improved after an unsatisfactory experience elsewhere.

Trusting your defenceless loved ones to virtual strangers is not an easy or comfortable decision to make and to have confidence in this place is VERY precious and to be thankful for.

When I had mentioned their name, Datin immediately recalled the owners, their connections and their reputation. Aha! So between what she and I had said, Ms. Anxious was most interested in placing her mother there to be rehabilitated after the stroke. Sure, the name was the Brand, but it was the experience that clinched the desire!

How might YOUR brand be raved about and marketed to beat your competition? I'd love to share some ideas that make you business more profitable. Call me at 6-03-21687704?

BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!