Did you hear about when a group of senior marketers grouped in a kiddies playroom and delightfully messed around with crayons and other play-stuff? LOL, yeah? Well, what they were doing was to get to the actual experience of the kids using their products!
Just like when I described a very interesting, award-winning invention for personal safety to a middle-aged Mum. "Hmmmmm" she said "what if the teen forgets to adjust the mechanism and it goes off falsely alerting parents and friends?" GOOD point! And then she went on to suggest how to tweak the gadget.
Really, really, however great a product or service may be in its design, only when it is in the hands of the end-user does its true practicality show! And you know what? That goes for services too! Yonks ago a regional company wanted to get feedback from its Heads of Departments and requested a facilitation session with a difference. The venue was to be luxurious; the room was to be large, spacious and comfortable so that they could lounge around on day couches to the strains of evocative music or even stroll around in the gardens outside - all this to induce their creative juices into identifying which company-type to acquire so that they could expand! Now, did you see THAT coming? It was one of the more interesting sessions I have facilitated, and at the end of the day VOILA! the profile of their ideal company to buy over, surfaced. :)
So, whether you are selling a product or service, are big or small, getting honest feedback from your paying customers can actually increase your profits. Sure, those standard survey forms help, but you can do even better by getting candid comments about how to get more sales. Want some suggestions about HOW? Call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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