One went SPLAT! Although both looked identical.
Yawn. Still bleary from tumbling out of bed, I reached for eggs to prepare them for breakfast. Yum! I'm glad my coach encourages eggs as the protein part of meals. Like 'em :) So, I pre-boil a few of them, ready for a quick meal when required.
Knock, knock. SPLAT! Hey! What happened?!!!
The brown shell crumbled and the slimy albumen and yolk spilled lazily over my shocked hands. Yuk! this is NOT a boiled egg! Sigh. Yes, I had of course separated them from the raw ones, but hadn't been clear-minded enough to recall which was where. MUST remember to mark or dye them in future!
Hmmmmm. You know what? Products may look the same to consumers too. That gets a first sale, but what is it that will repeat business? Can you remember being disappointed after buying into the hype of a super-salesperson or charismatic motivator? Oh well hum you're not alone - it's really how we learn to sift through impressions and check into the sustainable performance of a product or service. Uhuh - it is OUR responsibility to make informed decisions to check things out. (Careful of committing professional suicide by whining)
It might be that it wasn't the salesperson who was misleading - though it could be that too, but more often we are mislead by our own assumptions and expectations. Just like me being mistaken about expectng the boiled eggs to be in a certain place. LOL! You know what the really nice thing is? After we've gotten over the 'blame' part - yes, we must acknowledge that range of emotions first - we can let them go and move forward into taking control over our thoughts and actions, even in painfully disappointing circumstances. So, the other person is a @**@ but why should that hold YOU back?
What's this got to do with Branding? A LOT. How we respond to situations - especially teh YUK ones, sends subliminal messages to our audiences about what we can or cannot be depended on for. Scary but true, and it impacts upon business growth.
Need a sounding board to let off steam and regain your healthy perspective and get a move on? I'm here for you at telephone 6-03-21697704. It's a new day. EVERYDAY!
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
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