Get Customer Loyalty - even when you've gone!

Divide & Rule breeds Fear/Hate; Delegate & Rule breeds Love/Loyalty:

1 "Come and join our team, Coach! You are a part of us" Coach had been politically displaced and lost the position, but not their hearts;
2 "But HOW do you know who I am?" "Oh! Everyone mentions your name as the one who turned our managzine around and made it what it is today"
3 I turned on the radio in my hotel room - 6 years after leaving the country - and was amazed that the format I'd introduced in that radio station a decade earlier was still being retained!

Sure, I'll tell you those real-life stories (about targeted delegation) - just ask me? For now this is about perpetuating your brand even when you aren't there, by creating teams instead of animosity. It is also about how to avoid rebellion.

Have you heard the myth 'People must like you to follow you?' Oh-oh! Believing it can be fatal - causing you to do things against your own beliefs; even resulting in personal losses and grief. Excessive flattering, flirting & pandering eventually reduces your influence. Huh? WHY? Because they're about temporary gains 'giving a fish vs teaching to fish (pardon me, Confucius). the reality? It's all about station WIIFM (what's in it for me). Your people want to know they can count on YOU to build their gains as well as their egos. Gains remain, egos are fickle!

Steps to take are 1) Separate what you must not delegate 2) Be clear about the objectives & levels of authorization of the delegated roles and how they will be rewarded or otherwise 3) Identify talents and groom people for tasks you have delegated 4) It is essential to support and nurture your people by giving feedback REGULARLY at least monthly 5) Sadly, it is critical for the entire team that you remove those who act repeatedly to de-stabilize your teams; like cancer cells they will multiply any negative emotions & results and ................

You know what though? Above all, the key is that while you can delegate authority, you can't delegate responsibility. If it's your domain, then you own it and are responsible for managing ALL the consequences. Be easy on yourself? If you build teams and not groupies, you'll always have a place in their hearts and can win them back if you need to. Want to develop an action plan? I'm only a phone call away: 6-03-21697704. Call me?

BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!