‘Script, Your choice of Media, Action!’ and the $ rolls in for new and repeat business

Experiencing a brand

An sms’d command “Send me 30 topics you can speak about, by tomorrow”
Okaaaay. Well, that was start of a television series designed to create a new market segment among millions of viewers who saw it from March to May this year.

Producer had been exploring various markets for his skills and we’d been discussing how to satisfy the needs of his clients. Then came the break – a national television station wanted a new market segment and that command from him was my script-writing brief. The 30 topics were sent in, synopsis, segmentation and all, and YES! Approved. So – you know how it is - we had to begin shooting in a few days for broadcast ASAP.

The presenter and I began chatting about how best to flow with each other in front of the cameras. She had a lovely personality and we hit it off right away, sharing the same mindsets of how to appeal with our banter and repartee. We heard the Director and his crew and scrambled for wardrobes to arrive at the visual effects he wanted.

7am starts, midnight finishes, shifting locations, re-takes because a troop of sportsmen accidentally barged onto the set or the shopkeeper nearby s’ shutters or splashing swimmers made too much noise. Even more frustrating was when our mikes did not like where they were positioned on our clothes. Aaargh!!!! All these bonded us together and getting the series completed on time was lots of fun and worth every minute of very hard work!

The result: the station got its new segment of viewers as well as a new stream of advertising revenue + a timeless series that ensures repeat sales. All the topics were about ‘feelgood’ responses (that’s the station’s tagline) to everyday situations, promoting credible brand experiences to its viewers so that they would make it THE tv station of their choice.

Getting others to experience your brand is extremely powerful for attracting and retaining the type of customers you want, as a cycle that repeats itself and increases your profitability within your budget. You can choose mass, print or electronic media or a combination. Whether you are a personal brand or a company or corporate brand, I’ll be happy to work with you to identify that special quality that is YOU, and how to leverage on it to keep your competitors out, your existing customers in, and how to attract the type of new ones you want too. Just call +6-03-21697704 and say when you’d like to have a brief chat?

BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!