Don’t trainers seem to have a penchant for using birds of the feathered kind to demonstrate behavior styles? A couple of days ago one of them used eagles, geese and turkeys to discuss behaviors within small groups. A couple of months ago another trainer used eagles, ducks and chickens, also to demonstrate the same thing. You know what struck me? Apart from the eagles, the other birds are known to be rather lip-smackingly tasty. Dicey to be easily desirable? Hmmmm. Hmmmm?
The geese symbolized having a great team-spirit, taking turns to lead during flight so that the team effort is sustainable. They were linked to people who engage in making decisions jointly, and communicate well, for the greater good. The turkeys were described as meticulous, grounded, calm, compliant, and lacking innovation – reliable and steady sorts. The chickens and ducks were compared to those who are noisy but stay close to where they are fed and don’t fly very far. Less demanding, easily appeased and cost less to buy than the other 2 varieties too!
Eagles on the other hand were the visionary loners, aggressive, high-achievers with a strong sense of planned purpose. Hmmmm again. Notice how eagles are often pictured as ever watchful & waiting to swoop?
Neither trainer depicted the 5 types as working together. So how – in small groups - might those personal brand-behaviors be influenced to cooperate to help each other and heal potential fragmentation? The missing link is the HR Manager who makes assessments of aptitude before assigning responsibilities. When done well, the ducks and chickens happily cluck and quack while scratching the ground to keep it well turned as it must be, the reliable turkeys ensure stability in the group, the geese-types organize operations and back-ups, while the eagles monitor, innovate and correct. Not delicious or to cozy up to – these are the seekers who set the pace with an eye on the purposes and objectives to ensure the others don’t get eaten. Those who stray? End up on someone's plate, don't they?
Hmmmm. So what survival strategies could each behavior type engage in to make the most of their personal brand affinities? More to come :)
For tips on how to align behaviors in small groups call (603) 21697704 and make an appointment. I'd be happy to give you an assessment of the personality types you are dealing with and make suggestions on how you can align them so that they behave in ways that project your brand.
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
No comments:
Post a Comment