My client had been planning a really good awareness program for months and was (rightfully) excited about it! The team was in place, outstation venue and transportation had been arranged, and best of all -they had a funder to underwrite their expenses too. WOWEE!
A week before the exciting event I asked what the response had been like; only20% of their expected turnout had replied. Hmmmmm. Low response to a high value freebie? Odd! "May I see your advertisements?" I asked and they obliged. Glossy; classy, multi-coloured, BUT, but, the text left out the benefits! Not even including that it was free!!! Getting resources for a mandatory compliance amidst a nice hotel's ambience and food free of charge from a sponsor was not mentioned????? Oooooooops!
But you know what? It could happen to anyone who is excited about making a good offer and assumes that it is obvious. Do take a second and third look at your brochures, flyers, advertisements, etc. and ensure that the uninformed reader is told clearly about WHY choosing your offer is good for them.
If you'd like an objective opinion (online) about your promotions, I'd be glad to help out. Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net and you'd get feedback within 48 hours on how to attract more customers. Its about Brand Visibility and Brand Positioning too.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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