Beep-beep, beep-beep AH! an sms! Went to check after stroking my eyelashes with mascara. Hmmmm that's interesting - 2nd one in a week, eh? Went to complete the other eye when yet another sms alert bounced in. WHAT! Two in as many minutes???? WOW! This trend is really heating up isn't it?
What am I referring to? Well, these message were from friends - not spam - to say that they'd had a good experience with a product and were relaying their personal recommendations. Like when you've had a good meal somewhere and tell others about it, you know? It's as old as the hills and known as Word of Mouth Marketing i.e. WOM. And you know what? It is now SO successful that even corporst giants are cottoning onto it a one of their marketing strategies.
During a posh charity dinner recently a Country Manager related how global brand Unilever had enhanced its approach in Thailand and how savvy consumers were making money hand-over-fist. Unilever was founded in the 1890's and over 3 centuries it success has been influenced by the major events of the day - economic boom, depression, world wars, changing consumer lifestyles, advances in technology and now WOM.
Its approach leverages on interpersonal relationships to spread the word around and consumers are rewarded for bringing in more customers. The credibility is high because of the personal approach and consumers learn about the features of a product to share them with colleagues - they get rewarded to taking the trouble to learn and share. Companies shift a portion of their advertising budgets to funding the rewards system.
Yes this is what Networking Marketing is about and what financial guru Robert Kiyosaki promotes strongly as THE business model of the 21st Century. This is NOW! if you want to promote your brand and increase your sales while reducing brick-and-mortar overheads. Putting it together involves a sound marketing plan supported by integrated mechanics of delivery. Want my help? Call me at 6-03-21697704 and bingo! we'll get started :)
BRING ME THE BRAND I'LL INCREASE ITS PROFITS!
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