The gentle breeze teased the wisps of hair around our faces as we luxuriated in the view from the balcony. The well-manicured greens rolled and stretched out below and the twin towers thrust their perky peaks skyward not too far away. The well-located, high-security apartment set away from traffic carried a 6-figure price tag, but it wasn’t always so.
Within the apartment boasted a collection of art and craft from around the world, along with photos of remarkable people. My host was a much-traveled retiree who had been looking around for a home to settle into when she would eventually give up being an employee. She had bought the apartment brand new, when it might have been considered as being a speculative move, paying half its current market value.
“I heard about the re-branding of Sentul from being a run-down area into a decent suburb, and the prices were very attractive, so I took a look at the plans. Everything looked in order, BUT you never know how things will turn out do you?” she said. So, why would a highly-intelligent and discerning person part with a lot of money for something that was only conceptual, you ask?
“The only reason I bought it was because the developer was Francis Yeoh and YTL, so I knew that he would keep his word and deliver!” she said emphatically. Aha! THE family-conscious man who is known for preaching (pun intended) about quality and spreading it, who brought Pavarotti to Pangkor Laut, the 3 tenors to Bath, and Andrea Bocelli to Singapore for concerts that were free of charge to the public.
How’s that for Brand Association commanding a price tag, hmmm?
Would you like to know what the elements in your life say about your business dealings? Just call me on 6-03-21697704 and we’ll chat about that – you will definitely get insights into how people perceive what you are offering in your business dealings!
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
No comments:
Post a Comment