Product Placement can boost profits while reducing costs

Hmmmm. Kinda empty.  Business was slow because of the holidays.  The owner of the hair salon plonked himself down in the chair next to me to chat - he'd just taken the place over and had become its sole owner instead of a partner and came more often now, intent on boosting his business.

The tv show? At Owner's greeting I recoiled at the memory of poor support from a penny-pinching producer which had me doing my own hair - without any tools! Aaargh! You know what?  After that particular shoot I decided I was going to have to budget for my own assistant in future. Sigh :(

On Owner's mind were ideas for re-vamping the salon and we chatted about how to effect visual changes inexpensively.  The staff and he are service-oriented so I'm a regular there - they are lovely and always warm and friendly.  Nice!  All that was needed was some visual branding and pricing strategies to attract new customers to his salon.  Boy were we having fun tossing ideas around!

Then BINGO! We hit on Product Placement ie using his salon's services and crediting them, on my next series. Less expense, improved Brand Reach for him, and an on-site hairdresser for me. Cool!!!

What about YOU? Whom do you know who can showcase your business in win-win ways?  By arranging to cover costs in exchange for services, you could save yourself some $ expenditure while earning a very credible advertising channel.  Want ideas for how this can apply to your business?  Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net.

BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!

Product placements WOW your customers!

Remember seeing a line of red cups embellished with the words 'Coca Cola' on the judges table in a popular series?  They caught your eye EVERY week didn't they?  What about that jar of Nescafe displayed during a movie? Or those oo la la gowns at red carpet events shouting out the names of their designers? Woo hoo!  Those brands surely made their mark to millions of viewers in just a short time!!!! Can you imagine what that kind of exposure is worth in advertising $?

Yes, this is a great method for getting the attention of consumer without making an obvious sales pitch.  And it really has WOW appeal to audiences too as the benefits are instantly obvious. You know what?  It can be done with a host of other items with just a dash of creativity.

Recently I planned an event for a restaurant that's launching it's 'eat well' menu - a marketing plan to launch a new product (technically).  It featured very special goodies for customers, in line with the theme, like chocolates with health-giving properties in their novel centres, and the sponsorship of a global leader in health supplements to give customers a certified reading of some areas of their health.  So, not only does the restaurant get advertisements, but so do the other participating companies get shout-outs as well, and everybody profits!!! Cool huh?

Yes this way of co-branding really does add exposure to your products and services and can be used in many ways.  Want some ideas or even a platform?  Call me at 03-21697704 and get what you need.

BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!