Hmmmm. Kinda empty. Business was slow because of the holidays. The owner of the hair salon plonked himself down in the chair next to me to chat - he'd just taken the place over and had become its sole owner instead of a partner and came more often now, intent on boosting his business.
The tv show? At Owner's greeting I recoiled at the memory of poor support from a penny-pinching producer which had me doing my own hair - without any tools! Aaargh! You know what? After that particular shoot I decided I was going to have to budget for my own assistant in future. Sigh :(
On Owner's mind were ideas for re-vamping the salon and we chatted about how to effect visual changes inexpensively. The staff and he are service-oriented so I'm a regular there - they are lovely and always warm and friendly. Nice! All that was needed was some visual branding and pricing strategies to attract new customers to his salon. Boy were we having fun tossing ideas around!
Then BINGO! We hit on Product Placement ie using his salon's services and crediting them, on my next series. Less expense, improved Brand Reach for him, and an on-site hairdresser for me. Cool!!!
What about YOU? Whom do you know who can showcase your business in win-win ways? By arranging to cover costs in exchange for services, you could save yourself some $ expenditure while earning a very credible advertising channel. Want ideas for how this can apply to your business? Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Showing posts with label Brand reach. Show all posts
Showing posts with label Brand reach. Show all posts
Sunday, September 11, 2011
Sunday, April 10, 2011
Oh no!!!!! Big boys don't cry in public do they?
Gulp! The big guy's eyes turned pink and teary as we spoke. What now?????
There I was, listening intently to the man seated across from me. He looked a toughie and was the owner of a chain of outlets which he and his wife had taken great pains to build, successfull too wey hey! Now they were ready to expand, and we were meeting to discuss enhancing their Brand. What had set him off?
Well, I had asked "What is your tag line" and suddenly he became very emotional. His voice choked and his eyes filled with tears. Wow! Talk about passion! The couple had begun with a vision, stayed unwaveringly with it, built upon it, and now had a profitable niche to tap into. When hfe told me their tag line, I saw immediately why they had been successful - they and their staff LIVED it! And their clients were simply delighted.
So, why did they need me then? Weeeell, this couple had substance and strategic implementation, but their Brand was not widely enough known. That means they were undervalued, and found that expanding posed a few challenges because of that.
You know what one of the things I noticed was? He knew their tag line (ahem, you'd be surprised that some business owners don't) implemented their tag line, their tag line reflected the essence of their Brand and kept attracting customers, BUT it appeared NOWHERE on their promotional material! Fancy that huh?
The pity is this is SOOOOOOO common among business owners! We're so in love with our brand and know it so intimately that we forget to educate others on what our business is about. OUCH!!!!
I actually sat for hours facilitating some very senior planners from a financial institution once, and, they did now know what the essence of their Brand was, leaving them open to competitors. They knew their tag line, but not the essence of what their corporate culture was supposed to deliver. So, they too were undervalued. :(
And you? Do you know what customers see in you that makes your services desirable? Can you identify the essence of your brand? If you'd like my help to crystalize it so that you can shout it out, deliver it, and lock your competitors out, just call me on 03-21697704 :)
BRING ME THE BRAND & I'LL INCREASE ITS PROFITS!
There I was, listening intently to the man seated across from me. He looked a toughie and was the owner of a chain of outlets which he and his wife had taken great pains to build, successfull too wey hey! Now they were ready to expand, and we were meeting to discuss enhancing their Brand. What had set him off?
Well, I had asked "What is your tag line" and suddenly he became very emotional. His voice choked and his eyes filled with tears. Wow! Talk about passion! The couple had begun with a vision, stayed unwaveringly with it, built upon it, and now had a profitable niche to tap into. When hfe told me their tag line, I saw immediately why they had been successful - they and their staff LIVED it! And their clients were simply delighted.
So, why did they need me then? Weeeell, this couple had substance and strategic implementation, but their Brand was not widely enough known. That means they were undervalued, and found that expanding posed a few challenges because of that.
You know what one of the things I noticed was? He knew their tag line (ahem, you'd be surprised that some business owners don't) implemented their tag line, their tag line reflected the essence of their Brand and kept attracting customers, BUT it appeared NOWHERE on their promotional material! Fancy that huh?
The pity is this is SOOOOOOO common among business owners! We're so in love with our brand and know it so intimately that we forget to educate others on what our business is about. OUCH!!!!
I actually sat for hours facilitating some very senior planners from a financial institution once, and, they did now know what the essence of their Brand was, leaving them open to competitors. They knew their tag line, but not the essence of what their corporate culture was supposed to deliver. So, they too were undervalued. :(
And you? Do you know what customers see in you that makes your services desirable? Can you identify the essence of your brand? If you'd like my help to crystalize it so that you can shout it out, deliver it, and lock your competitors out, just call me on 03-21697704 :)
BRING ME THE BRAND & I'LL INCREASE ITS PROFITS!
Monday, March 14, 2011
Brand Awareness with BUZZ!
Whoa! THAT's something I can use IMMEDIATELY! I want it NOW!
Over succulent ribs, hearty rib-eyes, crisp brocolli, seductive & sinfully smooth lattes, J and I chatted half a day away, catching up on old times. It had been YEARS since we'd met in person - the last time he'd been on a rushed business trip. This time we leisurely recalled the highs and lows of our previous workplace, and exchanged notes on what we'd been doing since. Had it really been that long? Wow!
J had been a producer of tv programs while I had been a newscaster as well as producer of current affairs programs on radio. Our friendship had been born out of a mutual desire to strive for delivery that was creative yet credible, spawned from our being trained in the broadcasting industry in England.
Yonks later we live in different countries but our professional objectives remain transcending time and distance. Interestingly, both of us have specialized in training and mentoring those newer in our fields, to pass on what we've gained. While J is now a sought-after regional trainer, I set my footprint by developing a system to use wireless devices to accelerate learning, saving users $ and time. So, J was VERY interested in adopting it for his regional audiences. Music to my ears!
My blended learning aproach harmonizes technology with interpersonal delivery and has proven to make sharing information fun and effective too! It can be used in every industry for sharing product knowlege, safety instructions, quick tips for behavior modification, etc. - the potential for improving Brand Delivery and Brand Awareness is HUGE, and all you need is a standard mobile phone!
How can it improve YOUR profitability? Call me for a quick chat on 603-21697704 and I'll show you, and share testimonials we've received too :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Over succulent ribs, hearty rib-eyes, crisp brocolli, seductive & sinfully smooth lattes, J and I chatted half a day away, catching up on old times. It had been YEARS since we'd met in person - the last time he'd been on a rushed business trip. This time we leisurely recalled the highs and lows of our previous workplace, and exchanged notes on what we'd been doing since. Had it really been that long? Wow!
J had been a producer of tv programs while I had been a newscaster as well as producer of current affairs programs on radio. Our friendship had been born out of a mutual desire to strive for delivery that was creative yet credible, spawned from our being trained in the broadcasting industry in England.
Yonks later we live in different countries but our professional objectives remain transcending time and distance. Interestingly, both of us have specialized in training and mentoring those newer in our fields, to pass on what we've gained. While J is now a sought-after regional trainer, I set my footprint by developing a system to use wireless devices to accelerate learning, saving users $ and time. So, J was VERY interested in adopting it for his regional audiences. Music to my ears!
My blended learning aproach harmonizes technology with interpersonal delivery and has proven to make sharing information fun and effective too! It can be used in every industry for sharing product knowlege, safety instructions, quick tips for behavior modification, etc. - the potential for improving Brand Delivery and Brand Awareness is HUGE, and all you need is a standard mobile phone!
How can it improve YOUR profitability? Call me for a quick chat on 603-21697704 and I'll show you, and share testimonials we've received too :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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