My client had been planning a really good awareness program for months and was (rightfully) excited about it! The team was in place, outstation venue and transportation had been arranged, and best of all -they had a funder to underwrite their expenses too. WOWEE!
A week before the exciting event I asked what the response had been like; only20% of their expected turnout had replied. Hmmmmm. Low response to a high value freebie? Odd! "May I see your advertisements?" I asked and they obliged. Glossy; classy, multi-coloured, BUT, but, the text left out the benefits! Not even including that it was free!!! Getting resources for a mandatory compliance amidst a nice hotel's ambience and food free of charge from a sponsor was not mentioned????? Oooooooops!
But you know what? It could happen to anyone who is excited about making a good offer and assumes that it is obvious. Do take a second and third look at your brochures, flyers, advertisements, etc. and ensure that the uninformed reader is told clearly about WHY choosing your offer is good for them.
If you'd like an objective opinion (online) about your promotions, I'd be glad to help out. Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net and you'd get feedback within 48 hours on how to attract more customers. Its about Brand Visibility and Brand Positioning too.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Showing posts with label integrated marketing. Show all posts
Showing posts with label integrated marketing. Show all posts
Thursday, February 23, 2012
Wednesday, May 25, 2011
Excuses, excuses - FEAR of Change
"Excuse me, but I have to leave in 15 minutes because the Vice Chancellor is coming to visit my Faculty and I must be there". He sounded quite distressed, and you know what? His pained face showed it too :(
I was in a roomful of very experienced lecturers, most of them with Doctorates - provedn experts in their subject matter. ALL of them had voluntarily signed up for the day-long activity in new methods of Teaching and Learning. My team mate (also with a Doctorate and who is my long time research partner) and I were demonstrating our work with using mobile phones as part of the process of Learning.
Pandemonium reigned during the first part of our program - it was chaotic! The distinguished lecturers were trying very hard to link mobile phones with Teaching and Learning. But in less than 30 minutes, would you believe they were thrilled by the chaos? But WHY you ask? Well, educators know that 'meaning' comes our of learning something, and chaos is one form of an experience to learn from - well, if we allow it to be, that is. This roomful of Professors was absolutely delighted that their eyes had been opened to how their students want to learn, and were SO excited about crafting new ways to teach hehehe :)
What about that Professor who said he had to leave? He never did, and was happily engaging with using his mobile phone in ways he'd never tried before. SUCCESS! Mission accomplished!
And WHAT does this have to do with building a Brand? It proves that Marketing (education and awareness) comes before sustainable Sales (transactions) and is essential for building strong relationships with your target audience(s).
Are you having difficulty with selling a good product or service? It helps if you identify WHO you are marketing to, and HOW they want to buy. I'd be glad to offer some suggestions - just call me on +603-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
I was in a roomful of very experienced lecturers, most of them with Doctorates - provedn experts in their subject matter. ALL of them had voluntarily signed up for the day-long activity in new methods of Teaching and Learning. My team mate (also with a Doctorate and who is my long time research partner) and I were demonstrating our work with using mobile phones as part of the process of Learning.
Pandemonium reigned during the first part of our program - it was chaotic! The distinguished lecturers were trying very hard to link mobile phones with Teaching and Learning. But in less than 30 minutes, would you believe they were thrilled by the chaos? But WHY you ask? Well, educators know that 'meaning' comes our of learning something, and chaos is one form of an experience to learn from - well, if we allow it to be, that is. This roomful of Professors was absolutely delighted that their eyes had been opened to how their students want to learn, and were SO excited about crafting new ways to teach hehehe :)
What about that Professor who said he had to leave? He never did, and was happily engaging with using his mobile phone in ways he'd never tried before. SUCCESS! Mission accomplished!
And WHAT does this have to do with building a Brand? It proves that Marketing (education and awareness) comes before sustainable Sales (transactions) and is essential for building strong relationships with your target audience(s).
Are you having difficulty with selling a good product or service? It helps if you identify WHO you are marketing to, and HOW they want to buy. I'd be glad to offer some suggestions - just call me on +603-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Saturday, April 30, 2011
Product placements WOW your customers!
Remember seeing a line of red cups embellished with the words 'Coca Cola' on the judges table in a popular series? They caught your eye EVERY week didn't they? What about that jar of Nescafe displayed during a movie? Or those oo la la gowns at red carpet events shouting out the names of their designers? Woo hoo! Those brands surely made their mark to millions of viewers in just a short time!!!! Can you imagine what that kind of exposure is worth in advertising $?
Yes, this is a great method for getting the attention of consumer without making an obvious sales pitch. And it really has WOW appeal to audiences too as the benefits are instantly obvious. You know what? It can be done with a host of other items with just a dash of creativity.
Recently I planned an event for a restaurant that's launching it's 'eat well' menu - a marketing plan to launch a new product (technically). It featured very special goodies for customers, in line with the theme, like chocolates with health-giving properties in their novel centres, and the sponsorship of a global leader in health supplements to give customers a certified reading of some areas of their health. So, not only does the restaurant get advertisements, but so do the other participating companies get shout-outs as well, and everybody profits!!! Cool huh?
Yes this way of co-branding really does add exposure to your products and services and can be used in many ways. Want some ideas or even a platform? Call me at 03-21697704 and get what you need.
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
Yes, this is a great method for getting the attention of consumer without making an obvious sales pitch. And it really has WOW appeal to audiences too as the benefits are instantly obvious. You know what? It can be done with a host of other items with just a dash of creativity.
Recently I planned an event for a restaurant that's launching it's 'eat well' menu - a marketing plan to launch a new product (technically). It featured very special goodies for customers, in line with the theme, like chocolates with health-giving properties in their novel centres, and the sponsorship of a global leader in health supplements to give customers a certified reading of some areas of their health. So, not only does the restaurant get advertisements, but so do the other participating companies get shout-outs as well, and everybody profits!!! Cool huh?
Yes this way of co-branding really does add exposure to your products and services and can be used in many ways. Want some ideas or even a platform? Call me at 03-21697704 and get what you need.
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
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