Hmmmm. Kinda empty. Business was slow because of the holidays. The owner of the hair salon plonked himself down in the chair next to me to chat - he'd just taken the place over and had become its sole owner instead of a partner and came more often now, intent on boosting his business.
The tv show? At Owner's greeting I recoiled at the memory of poor support from a penny-pinching producer which had me doing my own hair - without any tools! Aaargh! You know what? After that particular shoot I decided I was going to have to budget for my own assistant in future. Sigh :(
On Owner's mind were ideas for re-vamping the salon and we chatted about how to effect visual changes inexpensively. The staff and he are service-oriented so I'm a regular there - they are lovely and always warm and friendly. Nice! All that was needed was some visual branding and pricing strategies to attract new customers to his salon. Boy were we having fun tossing ideas around!
Then BINGO! We hit on Product Placement ie using his salon's services and crediting them, on my next series. Less expense, improved Brand Reach for him, and an on-site hairdresser for me. Cool!!!
What about YOU? Whom do you know who can showcase your business in win-win ways? By arranging to cover costs in exchange for services, you could save yourself some $ expenditure while earning a very credible advertising channel. Want ideas for how this can apply to your business? Just call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Showing posts with label Brand awareness. Show all posts
Showing posts with label Brand awareness. Show all posts
Sunday, September 11, 2011
Wednesday, May 25, 2011
Excuses, excuses - FEAR of Change
"Excuse me, but I have to leave in 15 minutes because the Vice Chancellor is coming to visit my Faculty and I must be there". He sounded quite distressed, and you know what? His pained face showed it too :(
I was in a roomful of very experienced lecturers, most of them with Doctorates - provedn experts in their subject matter. ALL of them had voluntarily signed up for the day-long activity in new methods of Teaching and Learning. My team mate (also with a Doctorate and who is my long time research partner) and I were demonstrating our work with using mobile phones as part of the process of Learning.
Pandemonium reigned during the first part of our program - it was chaotic! The distinguished lecturers were trying very hard to link mobile phones with Teaching and Learning. But in less than 30 minutes, would you believe they were thrilled by the chaos? But WHY you ask? Well, educators know that 'meaning' comes our of learning something, and chaos is one form of an experience to learn from - well, if we allow it to be, that is. This roomful of Professors was absolutely delighted that their eyes had been opened to how their students want to learn, and were SO excited about crafting new ways to teach hehehe :)
What about that Professor who said he had to leave? He never did, and was happily engaging with using his mobile phone in ways he'd never tried before. SUCCESS! Mission accomplished!
And WHAT does this have to do with building a Brand? It proves that Marketing (education and awareness) comes before sustainable Sales (transactions) and is essential for building strong relationships with your target audience(s).
Are you having difficulty with selling a good product or service? It helps if you identify WHO you are marketing to, and HOW they want to buy. I'd be glad to offer some suggestions - just call me on +603-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
I was in a roomful of very experienced lecturers, most of them with Doctorates - provedn experts in their subject matter. ALL of them had voluntarily signed up for the day-long activity in new methods of Teaching and Learning. My team mate (also with a Doctorate and who is my long time research partner) and I were demonstrating our work with using mobile phones as part of the process of Learning.
Pandemonium reigned during the first part of our program - it was chaotic! The distinguished lecturers were trying very hard to link mobile phones with Teaching and Learning. But in less than 30 minutes, would you believe they were thrilled by the chaos? But WHY you ask? Well, educators know that 'meaning' comes our of learning something, and chaos is one form of an experience to learn from - well, if we allow it to be, that is. This roomful of Professors was absolutely delighted that their eyes had been opened to how their students want to learn, and were SO excited about crafting new ways to teach hehehe :)
What about that Professor who said he had to leave? He never did, and was happily engaging with using his mobile phone in ways he'd never tried before. SUCCESS! Mission accomplished!
And WHAT does this have to do with building a Brand? It proves that Marketing (education and awareness) comes before sustainable Sales (transactions) and is essential for building strong relationships with your target audience(s).
Are you having difficulty with selling a good product or service? It helps if you identify WHO you are marketing to, and HOW they want to buy. I'd be glad to offer some suggestions - just call me on +603-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Monday, March 14, 2011
Brand Awareness with BUZZ!
Whoa! THAT's something I can use IMMEDIATELY! I want it NOW!
Over succulent ribs, hearty rib-eyes, crisp brocolli, seductive & sinfully smooth lattes, J and I chatted half a day away, catching up on old times. It had been YEARS since we'd met in person - the last time he'd been on a rushed business trip. This time we leisurely recalled the highs and lows of our previous workplace, and exchanged notes on what we'd been doing since. Had it really been that long? Wow!
J had been a producer of tv programs while I had been a newscaster as well as producer of current affairs programs on radio. Our friendship had been born out of a mutual desire to strive for delivery that was creative yet credible, spawned from our being trained in the broadcasting industry in England.
Yonks later we live in different countries but our professional objectives remain transcending time and distance. Interestingly, both of us have specialized in training and mentoring those newer in our fields, to pass on what we've gained. While J is now a sought-after regional trainer, I set my footprint by developing a system to use wireless devices to accelerate learning, saving users $ and time. So, J was VERY interested in adopting it for his regional audiences. Music to my ears!
My blended learning aproach harmonizes technology with interpersonal delivery and has proven to make sharing information fun and effective too! It can be used in every industry for sharing product knowlege, safety instructions, quick tips for behavior modification, etc. - the potential for improving Brand Delivery and Brand Awareness is HUGE, and all you need is a standard mobile phone!
How can it improve YOUR profitability? Call me for a quick chat on 603-21697704 and I'll show you, and share testimonials we've received too :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Over succulent ribs, hearty rib-eyes, crisp brocolli, seductive & sinfully smooth lattes, J and I chatted half a day away, catching up on old times. It had been YEARS since we'd met in person - the last time he'd been on a rushed business trip. This time we leisurely recalled the highs and lows of our previous workplace, and exchanged notes on what we'd been doing since. Had it really been that long? Wow!
J had been a producer of tv programs while I had been a newscaster as well as producer of current affairs programs on radio. Our friendship had been born out of a mutual desire to strive for delivery that was creative yet credible, spawned from our being trained in the broadcasting industry in England.
Yonks later we live in different countries but our professional objectives remain transcending time and distance. Interestingly, both of us have specialized in training and mentoring those newer in our fields, to pass on what we've gained. While J is now a sought-after regional trainer, I set my footprint by developing a system to use wireless devices to accelerate learning, saving users $ and time. So, J was VERY interested in adopting it for his regional audiences. Music to my ears!
My blended learning aproach harmonizes technology with interpersonal delivery and has proven to make sharing information fun and effective too! It can be used in every industry for sharing product knowlege, safety instructions, quick tips for behavior modification, etc. - the potential for improving Brand Delivery and Brand Awareness is HUGE, and all you need is a standard mobile phone!
How can it improve YOUR profitability? Call me for a quick chat on 603-21697704 and I'll show you, and share testimonials we've received too :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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