It was the end of the day when my brother decided to get a bit of urgent work done on his laptop which we were still out, so we dropped into Starbucks for the wi-fi. There were others there too, oblivious to the world and glued to their personal screens - the number of power points for connecting to the electricity made it convenient for many people to work at the same time.
Ooooooops! My brother had forgotten his cable. Aaaaaargh! Only a limited amount of working time then; oh dear. Sigh. But he decided to take the chance and ask the staff if there was an extra cable around. Voila! The counter staff produced one and and the day was saved. YES!
I had gone to the counter as well to place orders and was sooooo tempted by the offer of the day and said so, but lamented that I'd be pushing my luck with the calories in it. The other counter staff said "Shall I make it less sweet for you?" and I was sold!
Both members of staff were so pleasant in their manner, so willing to place customer experience above their convenience,and their outlet was also physically geared for ppl who just wanted to sit and work. Coffee with dollops of care - how's that for branding that draws customers away from competing place nearby which had wi-fi too?
Yes indeed, Branding is for the type of customer experience which keep customers in and competitors OUT!
Want to be entertained with tips on how to enhance your business? Read some real-life accounts here of how business owners have healed their brands and adapt them to suit you :)
Showing posts with label Customer Care. Show all posts
Showing posts with label Customer Care. Show all posts
Sunday, June 3, 2012
Sunday, August 21, 2011
Personal Branding can make or break business deals
"Don't mention THAT brand to me again EVER!"
OUCH! That was such a stinger to hear!!! What on earth had happened? The highly professional businesswoman wryly related the incident; she was quite put out. Can't say I blame her really. You know what? She had recommended a world-class brand to her close associates as a potential business venture, and they enthusiastically met with an agent of the company. All laughter and eagerness, they wanted to sample the products and learn about the compensation plan. The Brand had excellent credentials, an illustrious track record and the business prospects were highly lucrative! What went wrong?????
As it turned out - far from being enthused, they became totally turned off!!!!! It was the agents' approach: she saw they were interested and WHAM! turned into a relentless bloodhound that was after a kill. She didn't give them a chance to ask questions, or take the time to learn their preferences. How silly! She'd had a golden opportunity on a platter to forge solid business relationships, but showed no respect for her potential customers.
And so an opportunity for all concerned to develop a new business turned into a nightmare to be wryly joked about for a loooooooong time afterwards. Reminds me that Branding is an all-encompassing process of delivering a product or service in myriad ways, to meet a need. Simple! Just service the need identified, to match the attributes of the Brand.
Oh sure, I do know the frustration of having to wait for the right timing or environment etc., but isn't that better than turning potential customers off? Delivering a Brand well includes being its role model, listening for what people want, and going the extra mile.
Ready to align your personal brand with the essence of your product or service? Just call me at 603-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
OUCH! That was such a stinger to hear!!! What on earth had happened? The highly professional businesswoman wryly related the incident; she was quite put out. Can't say I blame her really. You know what? She had recommended a world-class brand to her close associates as a potential business venture, and they enthusiastically met with an agent of the company. All laughter and eagerness, they wanted to sample the products and learn about the compensation plan. The Brand had excellent credentials, an illustrious track record and the business prospects were highly lucrative! What went wrong?????
As it turned out - far from being enthused, they became totally turned off!!!!! It was the agents' approach: she saw they were interested and WHAM! turned into a relentless bloodhound that was after a kill. She didn't give them a chance to ask questions, or take the time to learn their preferences. How silly! She'd had a golden opportunity on a platter to forge solid business relationships, but showed no respect for her potential customers.
And so an opportunity for all concerned to develop a new business turned into a nightmare to be wryly joked about for a loooooooong time afterwards. Reminds me that Branding is an all-encompassing process of delivering a product or service in myriad ways, to meet a need. Simple! Just service the need identified, to match the attributes of the Brand.
Oh sure, I do know the frustration of having to wait for the right timing or environment etc., but isn't that better than turning potential customers off? Delivering a Brand well includes being its role model, listening for what people want, and going the extra mile.
Ready to align your personal brand with the essence of your product or service? Just call me at 603-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Monday, July 25, 2011
Personal Branding: its role in any Company's image
The mid-career lady turned, looked at me wide-eyed and asked "WHO is this fellow? Is he really their employee or senior officer?" Ouch & SO UGLY!!!
You know, I really love the part of what I do where I groom ppl who are new in their positions, because of the joy it brings when they become successful from applying their new knowledge. So, I had partnered with a newbie to show her the ropes. We had paid to attend a formal training session and while the substance was excellent, the delivery was quite remarkably shocking!
The trainer knew the subject matter well but was sooooooo unprofessional in his awkward attempts to bond with the participatns - using foul language, crude phrases, boasting, talking down etc. to project himself as a 'regular' guy. Sadly, he forgot his role and context. Yes, I've seen this before: there was this other trainer who insisted that her classes call her 'sister', and had to endure her singing to them as well. SIGH. Neither of hese trainers put their professions first and (knowingly or not) were plain ego-tripping. :(. Both had been hired by very prominent companies to groom their ppl and OMG! had become confused about their WHY and HOW.
Hmmmmm. Guess what folks? That is one of many key differences between subject matter experts and Certified Professional Trainers (CPT's). CPT's know that our roles are to be warm, friendly, and nurturing, but never personal. No inappropriate words, gestures, or behaviors represent any company to its best advantage.
A company's points of engagement with customers is critical to how that company is perceived. Sales may still take place,, but profitability becomes compromised when representatives are unable to see themselves as projecting a brand. This is true (and even more critical) for sole proprietors who have a Brand Essence to capitalize on.
Here's where personal branding becomes an essential part of sustainable profitability - it is even more reliable than an image or credentials. Personal branding is about what ppl experience over time and includes a multitude of areas. It is a very satisfying area for me to coach ppl in and be a witness to the transformation they achieve for themselves!
Do you know someone who'd benefit from coaching in personal branding to achieve their business goals? Please have them call me at +603-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND & I'LL INCREASE ITS PROFITS!
You know, I really love the part of what I do where I groom ppl who are new in their positions, because of the joy it brings when they become successful from applying their new knowledge. So, I had partnered with a newbie to show her the ropes. We had paid to attend a formal training session and while the substance was excellent, the delivery was quite remarkably shocking!
The trainer knew the subject matter well but was sooooooo unprofessional in his awkward attempts to bond with the participatns - using foul language, crude phrases, boasting, talking down etc. to project himself as a 'regular' guy. Sadly, he forgot his role and context. Yes, I've seen this before: there was this other trainer who insisted that her classes call her 'sister', and had to endure her singing to them as well. SIGH. Neither of hese trainers put their professions first and (knowingly or not) were plain ego-tripping. :(. Both had been hired by very prominent companies to groom their ppl and OMG! had become confused about their WHY and HOW.
Hmmmmm. Guess what folks? That is one of many key differences between subject matter experts and Certified Professional Trainers (CPT's). CPT's know that our roles are to be warm, friendly, and nurturing, but never personal. No inappropriate words, gestures, or behaviors represent any company to its best advantage.
A company's points of engagement with customers is critical to how that company is perceived. Sales may still take place,, but profitability becomes compromised when representatives are unable to see themselves as projecting a brand. This is true (and even more critical) for sole proprietors who have a Brand Essence to capitalize on.
Here's where personal branding becomes an essential part of sustainable profitability - it is even more reliable than an image or credentials. Personal branding is about what ppl experience over time and includes a multitude of areas. It is a very satisfying area for me to coach ppl in and be a witness to the transformation they achieve for themselves!
Do you know someone who'd benefit from coaching in personal branding to achieve their business goals? Please have them call me at +603-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND & I'LL INCREASE ITS PROFITS!
Thursday, June 30, 2011
Major cell phone players get a 'mystery shopper'
Oh no! The kiosk isn't there - now what?!!!! My brand N bluetooth headset was acting up and I stopped by my usual friendly service centre only to find their space had been replaced. Hmmmmm WHO would help me? Am virtually crippled without the use of a hands free way to keep in touch with clients.
Aha! I spotted the store of Brand H and asked where the kiosk had gone. His face was stony -obviously, Iwasn't a potential customer. "Don't know"; his body language said "don'tcare either".
Across from him I noticed that my Brand N was setting up a new store BUT there was no indication of where its customers could get service before it opened. Not good!
What's this? Brand I - a major competitor - has a store just a few feet away? What do I have to lose? "Hello? Would you please be able able to fix this for me even though it's not your brand?" You know what? He was a sweetheart and smilingly sorted the problem out for me and BINGO! I walked away with a functioning headset again.
Hmmmm being a non-techie, getting good service is critically important to me, so guess where I'll be trying ut new purchases? Yes, that staffer has attracted new business by representing his brand well. Brand H is one I shall avoid like the plague as customer service doesn't seem to be a priority, and brand N will be getting an earful about not giving customers directions for where else to be serviced when there kiosk moved!
One of the modules in my workshop 'Branding as a Business Strategy' is titled 'Who is telling your Brand's story' and it is about identifying how Brands are perceived to be delivered. The activities are about ensuring that those who are delivering your brand are attracting repeat business for you.
Would you like my help in identifying how your informal Brand Ambassadors can do more for you? Call me on +603-21697704 or email evelyn@atheneumgroup.net and we'll chat about it, shall we?
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Aha! I spotted the store of Brand H and asked where the kiosk had gone. His face was stony -obviously, Iwasn't a potential customer. "Don't know"; his body language said "don'tcare either".
Across from him I noticed that my Brand N was setting up a new store BUT there was no indication of where its customers could get service before it opened. Not good!
What's this? Brand I - a major competitor - has a store just a few feet away? What do I have to lose? "Hello? Would you please be able able to fix this for me even though it's not your brand?" You know what? He was a sweetheart and smilingly sorted the problem out for me and BINGO! I walked away with a functioning headset again.
Hmmmm being a non-techie, getting good service is critically important to me, so guess where I'll be trying ut new purchases? Yes, that staffer has attracted new business by representing his brand well. Brand H is one I shall avoid like the plague as customer service doesn't seem to be a priority, and brand N will be getting an earful about not giving customers directions for where else to be serviced when there kiosk moved!
One of the modules in my workshop 'Branding as a Business Strategy' is titled 'Who is telling your Brand's story' and it is about identifying how Brands are perceived to be delivered. The activities are about ensuring that those who are delivering your brand are attracting repeat business for you.
Would you like my help in identifying how your informal Brand Ambassadors can do more for you? Call me on +603-21697704 or email evelyn@atheneumgroup.net and we'll chat about it, shall we?
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Monday, February 28, 2011
The safe was left open!
WHY was the Manager walking into my room uninvited? His words chilled me "Ma'am, you left your safe open. Would you please check that nothing is missing?" You know, I'm not sure whether I was more astonished by my carelessness or by his polite request!
I'd been enjoying a leisurely breakfast meeting downstairs over lovely savory pancakes, spiced tea, an irresistable array of cheeses and grapes, and all that with a companion whom it was a delight to have befriended. We spent far longer than we thought we would, having oodles in common and lots of plans for business ventures to foray into together.
By the time I returned to my room I was feeling extremely comfortable in more ways than one. Ah! the housekeeping cart was outside my door and the maid was pottering around in the bathroom - looked like she's only just arrived. Well, I settled into the armchair with the paper when the black-suited, sombre Manager walked in with his startling announcement. The maid must have called him immediately!! Fancy that!
Well I did check the contents of the safe and nothing was missing, BUT I remain highly impressed by how the staff handled the whole thing. Aren't you?
Actually, throughout my brief stay at this hotel, the staff - even from the drivers who met me - had gone out of their way to be extremely helpful and courteous. Their behaviors speak volumes not only about their characters, but also of the training they must have been given. Of course I wrote to compliment their Management - they needed to know that their investment in Training is well worth it!
Would you too like to rest easy knowing that your staff members are selling YOUR brand to perfection? Just call me on 6-03-21697704 and we'll do a gap analysis of where you are and where you'd like to be, and plan how your staff can be trained to get you there!
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
I'd been enjoying a leisurely breakfast meeting downstairs over lovely savory pancakes, spiced tea, an irresistable array of cheeses and grapes, and all that with a companion whom it was a delight to have befriended. We spent far longer than we thought we would, having oodles in common and lots of plans for business ventures to foray into together.
By the time I returned to my room I was feeling extremely comfortable in more ways than one. Ah! the housekeeping cart was outside my door and the maid was pottering around in the bathroom - looked like she's only just arrived. Well, I settled into the armchair with the paper when the black-suited, sombre Manager walked in with his startling announcement. The maid must have called him immediately!! Fancy that!
Well I did check the contents of the safe and nothing was missing, BUT I remain highly impressed by how the staff handled the whole thing. Aren't you?
Actually, throughout my brief stay at this hotel, the staff - even from the drivers who met me - had gone out of their way to be extremely helpful and courteous. Their behaviors speak volumes not only about their characters, but also of the training they must have been given. Of course I wrote to compliment their Management - they needed to know that their investment in Training is well worth it!
Would you too like to rest easy knowing that your staff members are selling YOUR brand to perfection? Just call me on 6-03-21697704 and we'll do a gap analysis of where you are and where you'd like to be, and plan how your staff can be trained to get you there!
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
Sunday, February 27, 2011
The Gracious Bank Officer
What do you mean the bank account number is wrong! How ever am I going to have the $ traced and retrieved then?!!! OMG! that email was an absolute shocker!
Earlier, the company overseas had requested my payment by a deadline (fair enough) but which was not possible to meet becaue of a stretch of local holidays coming up. So we had been in communication via phone and email to arrange for an extension. Nice! So, after the holidays I hot-footed it to the bank and sent what they wanted via telegraphic transfer. Done and dusted wouldn't you think? All I had to do was await their confirmation of having received the payment.
But noooooooo. The next day the shocking email said they had made a mistake with the account number. Aaaaargh! My payment had gone to cyberspace. Horrors! The last time something similar happened it took weeks and weeks to get the $ back. Did this mean I had to fork out the payment once again while waiting for the retrieval. Sob sob sigh.
Ummmm. Let me try my luck - the officers at this branch have been ever so helpful thus far. "So sorry to trouble you, but here's what has happened - can you help me?" "The $ was already sent yesterday ma'am." Gulp. Then, music to my ears: "Let me see what can be done".
BINGO! A day later it had all worked out without my having to do anyting more; the payment had been retrieved and the company overseas had received their fees too. Wht a relief!!! Thanks to an officer who was willing to be of service beyond normal requirements. :)
Do you encounter annoying problems and have to disappoint your customers sometimes? Would you like my help in devising some ways of serving your customers so that they are delighted and stay loyal and recommend your services too? I'd love to help out - just call me at 6-0321697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Earlier, the company overseas had requested my payment by a deadline (fair enough) but which was not possible to meet becaue of a stretch of local holidays coming up. So we had been in communication via phone and email to arrange for an extension. Nice! So, after the holidays I hot-footed it to the bank and sent what they wanted via telegraphic transfer. Done and dusted wouldn't you think? All I had to do was await their confirmation of having received the payment.
But noooooooo. The next day the shocking email said they had made a mistake with the account number. Aaaaargh! My payment had gone to cyberspace. Horrors! The last time something similar happened it took weeks and weeks to get the $ back. Did this mean I had to fork out the payment once again while waiting for the retrieval. Sob sob sigh.
Ummmm. Let me try my luck - the officers at this branch have been ever so helpful thus far. "So sorry to trouble you, but here's what has happened - can you help me?" "The $ was already sent yesterday ma'am." Gulp. Then, music to my ears: "Let me see what can be done".
BINGO! A day later it had all worked out without my having to do anyting more; the payment had been retrieved and the company overseas had received their fees too. Wht a relief!!! Thanks to an officer who was willing to be of service beyond normal requirements. :)
Do you encounter annoying problems and have to disappoint your customers sometimes? Would you like my help in devising some ways of serving your customers so that they are delighted and stay loyal and recommend your services too? I'd love to help out - just call me at 6-0321697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Saved by the bank officer!
"Hello Evelyn! This is SS from XBank!" I was still at the baggage carousel at the airport and had barely switched my cellphone on when the call came through, and I froze. What on earth!!!
"No, I can't come in by that time - I have only just landed, my luggage hasn't cleared yet, and it would take me a couple of hours! What do you mean there isn't enough $ to cover my cheque - I made a deposit before I left, and it showed up online too. Something is very wrong!"
"Let me check ............... you deposited into another account. What I can do for you is to transfer funds from that account so that the cheque can be cleared, and you can come in later to sign the order ok?" PHEW! What a saviour!
Now, how's THAT for good service? You know, everytime I go there the staff are always so personalized in their servic that I would not want to use another branch. If I re-located, I'd probably still drive over there, because building good relationsships is time-consuming and who'd want to start all over again anyway?
Having great service touch points not only brings in repeat business, but I would happily recommend new account holders to this branch too - they would take good care of them.
When customers find your service irresistable, you are well on your way to increasing your profits!! I'd love to help you to chart your service touch points to identify which ones you can infuse with a WOW factor! Just call me at 6-03-21697704?
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
"No, I can't come in by that time - I have only just landed, my luggage hasn't cleared yet, and it would take me a couple of hours! What do you mean there isn't enough $ to cover my cheque - I made a deposit before I left, and it showed up online too. Something is very wrong!"
"Let me check ............... you deposited into another account. What I can do for you is to transfer funds from that account so that the cheque can be cleared, and you can come in later to sign the order ok?" PHEW! What a saviour!
Now, how's THAT for good service? You know, everytime I go there the staff are always so personalized in their servic that I would not want to use another branch. If I re-located, I'd probably still drive over there, because building good relationsships is time-consuming and who'd want to start all over again anyway?
Having great service touch points not only brings in repeat business, but I would happily recommend new account holders to this branch too - they would take good care of them.
When customers find your service irresistable, you are well on your way to increasing your profits!! I'd love to help you to chart your service touch points to identify which ones you can infuse with a WOW factor! Just call me at 6-03-21697704?
BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!
Sunday, January 16, 2011
Efficiency + Charm = Loyal $
Drat! That thump, thump, thump, was a flat tyre! And I was in a hurry too! My regular mechanic quickly changed to the spare and I dashed off paying nothing.
While new tyres were being fitted later - yeah, they were due anyway - a stranger looked on. Mr broad shoulders, bulging biceps & a macho crew cut stood out in his light coloured shirt while others wore dark ones. He looked over, nodded, and paid my car a compliment - yes, this was THE boss of the chain of car tyre & service outlets. Before it, I'd been going to another one that was also his - why did I switch? Same chain, same services, but .............. !!!
You can identify with me can't you, when I say that being only minimally knowlegable makes me feel silly when what needs fixing is explained to me? Well, that feeling of inadequacy hasn't gone away and is compounded by my lack of Chinese dialects and their lack of English when we attempt to sort things out.
Well, at the previous place I did not feel they were taking me seriously (they kept giggling, honestly!) while in this outlet I do. The guys are very patient in trying to explain so that I can understand (e.g today I heard 'element' when he meant 'alignment') and show lots of consideration too. Their manner was the first reason I changed over, but the reason I stayed all these years is that their work is always reliable - when they've given advice or an estimate of when something needed to be changed its been accurate, and they've consistently maintained my cars in good order. Yes, my friends have been recommended there too, because I feel comfortable. Different outlets, different brand behaviours - which do YOU think makes more $?
Behaviours of staff can be critical to retaining customers. Recently someone asked for stock phrases for her staff to use in awkward situations so that her customers would feel cherished.
Now, THERE's an idea for enhancing customer relationships! Combine friendly phrases with genuine smiles and gentle tones and voila! an instant improvement in customer care! Call me on 6-03-21697704 and say what awkward situations you'd like to improve and you too can have reassuring stock phrases on hand to draw from :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
While new tyres were being fitted later - yeah, they were due anyway - a stranger looked on. Mr broad shoulders, bulging biceps & a macho crew cut stood out in his light coloured shirt while others wore dark ones. He looked over, nodded, and paid my car a compliment - yes, this was THE boss of the chain of car tyre & service outlets. Before it, I'd been going to another one that was also his - why did I switch? Same chain, same services, but .............. !!!
You can identify with me can't you, when I say that being only minimally knowlegable makes me feel silly when what needs fixing is explained to me? Well, that feeling of inadequacy hasn't gone away and is compounded by my lack of Chinese dialects and their lack of English when we attempt to sort things out.
Well, at the previous place I did not feel they were taking me seriously (they kept giggling, honestly!) while in this outlet I do. The guys are very patient in trying to explain so that I can understand (e.g today I heard 'element' when he meant 'alignment') and show lots of consideration too. Their manner was the first reason I changed over, but the reason I stayed all these years is that their work is always reliable - when they've given advice or an estimate of when something needed to be changed its been accurate, and they've consistently maintained my cars in good order. Yes, my friends have been recommended there too, because I feel comfortable. Different outlets, different brand behaviours - which do YOU think makes more $?
Behaviours of staff can be critical to retaining customers. Recently someone asked for stock phrases for her staff to use in awkward situations so that her customers would feel cherished.
Now, THERE's an idea for enhancing customer relationships! Combine friendly phrases with genuine smiles and gentle tones and voila! an instant improvement in customer care! Call me on 6-03-21697704 and say what awkward situations you'd like to improve and you too can have reassuring stock phrases on hand to draw from :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Wednesday, October 6, 2010
Better the devil you know, than the devil you don't know?
Oh DRAT!! the laundrette had closed for their loooooong holidays and I'd missed it. But hey! I'd been wanting to look for an alternative anyway and now's a good time. They take ever so long and have to keep going back sometimes; customers stop to tell family stories and don't bother about the queue for service. Sigh. And, getting somewhere to park has been getting more difficult too. Time for change?
What about the one on the main road? They've very accessible and are popular. Hmmmm - The service is brisk and businesslike too! And the load would be washed and dried in less than 24 hours! Can't complain eh? Nice!
But, but, but, what's this? All the above were true; but the clothes didn't feel soft :(. And oh-oh! There were wrinkles that meant ironing was going to take longer. Gulp! WHY do they smell a tad - how can I risk someone I meet wondering why a smell? What a doozy!
You know what? I recall the lady at the regular place saying that she takes extra special care, issuing instructions to give them a gentle spin so that they aren't wrinkled, and making sure they're soft and fragrant too. Well, it's time for the next load and it's back to the grind of looking for parking spaces near the regular laundrette. Sure, it's slow in service and untimely with the returns, but at least I can count on them to care about the little things that show that they care about my clothes.
Off I go, and true enough it's difficult to get somewhere to park. Ah! There it is! But oh no - they're closed! Hah! I rememebr now - they'd decided to close at mid-week didn't they. Humph! So what's it going to be? The newbie who gets the job done without the frills? Ummmm. I don't think so. I'll settle for the tender, loving care, warts and all - I want to be cared for and not be just another number.
How about YOUR customers? Do they know that you value them? Want some suggestions for giving them some TLC that keeps them bringing repeat business? I'd like to help make your business known for being customer-centric. Call me at 6-03-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
What about the one on the main road? They've very accessible and are popular. Hmmmm - The service is brisk and businesslike too! And the load would be washed and dried in less than 24 hours! Can't complain eh? Nice!
But, but, but, what's this? All the above were true; but the clothes didn't feel soft :(. And oh-oh! There were wrinkles that meant ironing was going to take longer. Gulp! WHY do they smell a tad - how can I risk someone I meet wondering why a smell? What a doozy!
You know what? I recall the lady at the regular place saying that she takes extra special care, issuing instructions to give them a gentle spin so that they aren't wrinkled, and making sure they're soft and fragrant too. Well, it's time for the next load and it's back to the grind of looking for parking spaces near the regular laundrette. Sure, it's slow in service and untimely with the returns, but at least I can count on them to care about the little things that show that they care about my clothes.
Off I go, and true enough it's difficult to get somewhere to park. Ah! There it is! But oh no - they're closed! Hah! I rememebr now - they'd decided to close at mid-week didn't they. Humph! So what's it going to be? The newbie who gets the job done without the frills? Ummmm. I don't think so. I'll settle for the tender, loving care, warts and all - I want to be cared for and not be just another number.
How about YOUR customers? Do they know that you value them? Want some suggestions for giving them some TLC that keeps them bringing repeat business? I'd like to help make your business known for being customer-centric. Call me at 6-03-21697704.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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