Did you hear about when a group of senior marketers grouped in a kiddies playroom and delightfully messed around with crayons and other play-stuff? LOL, yeah? Well, what they were doing was to get to the actual experience of the kids using their products!
Just like when I described a very interesting, award-winning invention for personal safety to a middle-aged Mum. "Hmmmmm" she said "what if the teen forgets to adjust the mechanism and it goes off falsely alerting parents and friends?" GOOD point! And then she went on to suggest how to tweak the gadget.
Really, really, however great a product or service may be in its design, only when it is in the hands of the end-user does its true practicality show! And you know what? That goes for services too! Yonks ago a regional company wanted to get feedback from its Heads of Departments and requested a facilitation session with a difference. The venue was to be luxurious; the room was to be large, spacious and comfortable so that they could lounge around on day couches to the strains of evocative music or even stroll around in the gardens outside - all this to induce their creative juices into identifying which company-type to acquire so that they could expand! Now, did you see THAT coming? It was one of the more interesting sessions I have facilitated, and at the end of the day VOILA! the profile of their ideal company to buy over, surfaced. :)
So, whether you are selling a product or service, are big or small, getting honest feedback from your paying customers can actually increase your profits. Sure, those standard survey forms help, but you can do even better by getting candid comments about how to get more sales. Want some suggestions about HOW? Call me at 6-03-21697704 or email evelyn@atheneumgroup.net.
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
Showing posts with label improving profits. Show all posts
Showing posts with label improving profits. Show all posts
Friday, November 4, 2011
Saturday, December 25, 2010
Achieving that perfect fit
Clap, clap, grin! the toddler picked up a yellow cylinder, easily pushed it through the circular hole and looked up at her Daddy with pride. He beamed and tenderly planted a kiss on her plump cheek and picked up a red star. Together they located the star-shaped hole and the young'un tried a repeat performance. Uh-uh. Didn't happen. :(
She tried again; no; and again, but this was NOT quite the same. She looked up at her Daddy for encouragement and he just gently told her to keep turning the star in different directions and to keep right on trying. Well, this was one determined little girl and hey presto! After several attempts, the star was magically inserted into the shape-sorter. Yes! Success at last!
But, but the shape and the hole were a perfect fit all the time, so why .............?
Ever felt that something or someone was the perfect fit and yet things were not going the way they ought? You know, this reminds me of a couple of business partners I know who keep incurring losses. One loves chef-ing while the other collects wines and both understand profitability; they have a great team too! You'd think they are they perfect fit to please customers palates, wouldn't you? They think so too! They've changed menus, pricing, promotions, etc but to no avail. So, what's missing then? The 2 experts have not engaged in Brand Alignment (lining up their skills, products, resources & targets) and so they keep sending mixed messages to customers.
When something is a little more complex and has many angles, it really is essential to align the talents and products to ensure the perfect fit happens. Just like the little girl had to gently get the points of the star to snuggle into the triangular spaces in the hole, it works well to identify how partners can fit into each others strengths and weaknesses. I like Hamilton's Wealth Profiles as a guide to profitability, especially when you have a team of 2 or 3 opposites. They are a perfect fit if and when snuggled well, and result in harmony and $$$$$$ too! Guess what? Works outside of business too - my opposite parents remained devoted through happy inter-dependance and stayed very contentedly married :D
If you're not getting the results you want from your business even with great products and a super team, call me at 6-03-21697704 and we can lay them out, line them up, and align them in a game plan for your business success :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
She tried again; no; and again, but this was NOT quite the same. She looked up at her Daddy for encouragement and he just gently told her to keep turning the star in different directions and to keep right on trying. Well, this was one determined little girl and hey presto! After several attempts, the star was magically inserted into the shape-sorter. Yes! Success at last!
But, but the shape and the hole were a perfect fit all the time, so why .............?
Ever felt that something or someone was the perfect fit and yet things were not going the way they ought? You know, this reminds me of a couple of business partners I know who keep incurring losses. One loves chef-ing while the other collects wines and both understand profitability; they have a great team too! You'd think they are they perfect fit to please customers palates, wouldn't you? They think so too! They've changed menus, pricing, promotions, etc but to no avail. So, what's missing then? The 2 experts have not engaged in Brand Alignment (lining up their skills, products, resources & targets) and so they keep sending mixed messages to customers.
When something is a little more complex and has many angles, it really is essential to align the talents and products to ensure the perfect fit happens. Just like the little girl had to gently get the points of the star to snuggle into the triangular spaces in the hole, it works well to identify how partners can fit into each others strengths and weaknesses. I like Hamilton's Wealth Profiles as a guide to profitability, especially when you have a team of 2 or 3 opposites. They are a perfect fit if and when snuggled well, and result in harmony and $$$$$$ too! Guess what? Works outside of business too - my opposite parents remained devoted through happy inter-dependance and stayed very contentedly married :D
If you're not getting the results you want from your business even with great products and a super team, call me at 6-03-21697704 and we can lay them out, line them up, and align them in a game plan for your business success :)
BRING ME THE BRAND AND I'LL INCREASE ITS PROFITS!
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