Busy doing WHAT??!!!

Yes, that's what I'm taking stock of, at the end of what has been a very busy year. But WHAT has all that busyness achieved? The year began with a sickening revelation and I revisited those email to assess my efforts in that area. Ugh! Ugh! So, what did I learn? Mainly that not all opponents can be beneficially engaged (tried teaching kittens to swim? Give them something else instead) and its okay - even wise - to just walk away from whatever does not match my baseline of 'Being healthy, wealthy and wise'! Did you know that's my plumbline for engagement?

Guess what? Walking away actually helped the other areas to be more profitable, and improved relationships too! Oh yes! All my engagements are matched against being HW&W, and my businesses and other involvements are assessed that way. It's my way of having an integrated lifestyle (personal brand) - peace of mind instead of juggling too many conflicting areas.

So to decide which areas to keep, drop or work harder at, the BCG Matrix comes to my rescue. Try it for yourself and see, peeps! Conventionally it's a tool for strategic marketing (portfolion management by Brand) and isn't that what lifestyle is about anyway? Some areas are profit-making, others are getting there, some are established sources of income and yet others are beneficial without generating $ . The nice thing is that done well, everyone benefits in some way. I am so very grateful to those who have sown into my life and helped me to improve. Yes it surely has been a year of great gains :)

My businesses include Consultancy and Training, Anti-aging, and Eco-friendliness and you know, under each category are activities that are profitable and those that don't bring in $ but are beneficial and meet the HW&W criteria. All of them underscore building lasting relationships as my platform for staying engaged. What signature underscores your business efforts?

If you'd like that clarified, or want a strategic analysis of your portfolio of products and services, do call me at 6-03-42533526? You might want to put more effort in some areas and perhaps drop others.

BRING ME THE BRAND, I'LL INCREASE ITS PROFITS!